Archive for the ‘social media marketing’ Category

I’m having a hard time understanding what exactly social marketing is. I know that it is a technique used by an organization to address a social cause and which seeks to influence public opinion and behavior so that society, not the organization, benefits.

Here are my questions…
Is this an example: The employees of a large corporation that manufactures and sells say, scientific calculators (or any product other than bikes), volunteer to ride their bikes to work in order to decrease carbon emissions. This information is noted on the company website and given to the local news media.

In my opinion, the action of these employees may influence some members of the public to ride their bikes to work, so society benefits by (small-scale) reduced carbon emissions. Therefore, I think this is social marketing. Am I correct?

In the case above, the corporation does not sell more of its product, but does earn goodwill. So, isn’t the corporation benefiting indirectly? Is an indirect benefit an acceptable result of social marketing?

Here’s another example: This corporation donates its scientific calculators to the local schools. The corporation does not profit financially because it is a donation (I’m ignoring the tax benefit of donations here), but again, earns goodwill. This scenario doesn’t influence behavior but does benefit society (the students). Is this considered social marketing?

One more question:
I’ve seen the term ‘social media marketing’, which refers to companies and/or their employees using social networking, such as blogs, to keep the public informed about their products, interests, citizenship. Are social marketing and social media marketing the same?

Thanks!

It is somewhat a grey area, but I would not consider your examples (the bikes and the calculators) to not be social marketing. I would consider the bikes example to be "image and reputation management." Like you said, actions designed to earn goodwill with the firm’s stakeholders.

The local schools example could be social marketing if the firm uses that example in commercials designed to increase sales.

When you use the term social marketing, you are talking about the company’s products.

I would consider social marketing the following:

The calculator company starts a campaign and promises to donate 5% of each calculator sold to the XXX environmental preservation fund.

The calculators are advertised as manufactured with 50% recycled materials.

I tend to view social marketing as some type of marketing plan designed to appeal to "social citizens" with the intent of the increasing sales and also benefitting some type of social cause.

Want to do guerrilla social media marketing but don’t know how to begin? Here’s how you can use free tools to listen to and track conversations on the social web about your company, products, or industry.

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Duration : 0:6:53

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Technorati Tags: buzz monitoring

http://SocialMediaScience.com – This video shows the powerful results that can be achieved by simply syndicating your content on the right channels and then increasing the visibility of that content on those channels. The evidence is undeniable.

Duration : 0:6:18

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Technorati Tags: Marketing, media, SEO, seo2.0, social, web2.0

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Duration : 0:3:46

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Technorati Tags: buzzboards, buzzbot, buzzbot affiliate, buzzbot affiliate center, buzzbot maketing, buzzbot members, buzzbot technologies, buzzbot technology, buzzbot toolbar, buzzbotbuzzboards, buzzproperties, flutterbuck opportunity, game changing technology, Home Based Business, home biz, home biz op, interactive, joint venture, leslie banks, make an income, make money on line, marketing social marketing, mybuzzbot, mybuzzybot, properties, robert kuntz, socially, websites

Mark Ramsey (http://www.markramseymedia.com) talks to Shama Kabani, head of the Marketing Zen Group (http://www.marketingzen.com) and author of The Zen of social media marketing. How can broadcasters use social media in the most effective way possible?

Duration : 0:9:23

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Technorati Tags: hear2.0, hear2.com, mark ramsey, marketing zen, marketing zen group, radio, radio industry, shama kabani, Social Media